摘要
品牌与市场的关系十分紧密。阐述了品牌的内涵 ,比较了国内外企业在经营理念上的差距 ,认为强有力的技术支持和服务是打响品牌 ,占领市场的关键。
Strong relation exists between brand and market. This article sets forth the connotation of brand. It discloses the difference between the operational concepts of domestic and foreign entcrprises. The author believes that we have to give strong technical support to make the brand becoming famous around and then to occupy the market.
出处
《中国涂料》
CAS
2002年第5期17-18,共2页
China Coatings