摘要
目前 ,超市已逐渐成为零售业发展的主流 ,各大品牌争相抢占超级市场这一战略高地。论述了各大品牌进军超市的一些策略、广告宣传以及占领超市的一些成功经验。
Nowadays,the super-market has become the main artery of retail sale development.Every famous brand will do their best to race to control the market of super-market.Some new strategies of brand product,their advert propaganda and also some successful experiences are also introduced here.The competition of the brand products in super-market is analyzed.
出处
《日用化学品科学》
CAS
2002年第5期9-11,共3页
Detergent & Cosmetics