大型施工企业区域经营管理模式探讨

A Discussion on Regional Marketing Strategy of Large Construction Enterprises

根据大型施工企业市场竞争的需要 ,对施工企业开展区域经营管理的模式与职能 ,考核指标 ,施工管理 。

In regard to the needs of market competition for large construction enterprises, various aspects of the regional marketing strategy are discussed, including the organization form and function, the operation assessment, the construction management, the salary system and the public relations