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企业兼并的产品协同效应 被引量:6

Products Synergy Effect of Firms's Merger
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摘要 为了更深入地了解存在企业兼并的动机及其产生的社会效应 ,本论文以对策论为分析工具 ,通过一个 4企业在两市场上竞争的博弈模型 ,提出并分析了企业兼并的产品战略关系协同作用。研究表明 :当兼并存在产品协同效应时 ,企业将普遍存在兼并动机。 In order to study further the incentive and social effect of firms' merger, this paper use game theory to analyze a model of four firms in two markets and put forward products strategic synergy effect of firms' merger. The study indicates that firms generally have incentive to merger when there is products synergy effect.
出处 《预测》 CSSCI 2002年第5期66-69,共4页 Forecasting
关键词 产品协同效应 企业兼并 博弈论 firms' merger products synergy game theory
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