汽车营销渠道模式与通路管控

Automobile Sales Channel Mode and Ac-cess Control

纵观汽车企业营销渠道现状,大体可分为两种模式:一种是间接营销渠道模式,另一种是直接营销渠道模式。文章从分析比较两种营销渠道模式及其优缺点入手,分别探讨了两种营销渠道模式的通路管控。

There are two modes of current automobile sales channel; indirect mode and direct mode. Based on analysis and comparison of the advantages and disadvantages of thses two modes, this paper discusses the access control of these two sales channel mades.