新世纪我国公路客车市场对策——市场细分策略

The Policy on the Markets Segmentation--Chinese Highway Bus and Coach Markets Strategy in the New Century

从发达国家和地区普遍采用的市场细分策略出发 ,论述进入新世纪后 。

From the strategy of the market segmantation applied commonly in developed countries and areas, this article expounds how the highway bus and coach enterprises in China should respond the more competitive bus and coach markets and explore their new markets space after entering the new century