摘要
随着市场需求与生产能力的脱节,我国彩电行业在近年来普遍出现了业绩大幅下滑的局面。本文研究了我国彩电市场的重要组成部分——农村彩电市场的现状。文章通过分析该市场与城市彩电市场的差异、目前存在的问题和未来发展的趋势,提出了我国彩电企业在未来市场竞争中的应对策略。
Because of the mismatch between market demand and production capacity, China' s color TV industry is facing profit loss in recent years. This thesis focuses on the important part of our color TV market - rural market. The authors give the suggestions for China color TV companies after studying the differentiation between the rural market and urban market, the recent problems in the rural market and the future trend in the rural market
出处
《南京工业职业技术学院学报》
2002年第3期22-25,共4页
Journal of Nanjing Institute of Industry Technology
