摘要
发展旅游商品是近年来中国旅游经济理论和实践中的热点问题之一.本文提出并论述了制定旅游商品发展规划、培育开发主体、在市场调研基础上科学开发、有效组织生产、市场建设与规范和宣传促销六大对策措施.
The problem of developing commodities for tourism is one of the most pertinent in Chinese tourism economic theory and practice of recent years. The author suggested six solutions which include: a development plan and description of those commodities, to organize and standardize the availability of these commodities, the efficient organization of production and distribution, market building and standardization, advertising and promotion on the basis of marketing investigation and research.
出处
《资源开发与市场》
CAS
2002年第5期59-60,共2页
Resource Development & Market
