摘要
Shopping on line is always the promising enterprise on line,but Chinese people don’t be pleased with the development of web shopping.Among the attributes of web shopping,we must make sure weightiness of each attribute,classify consumers according as their taste,confirm the most popular attributes combination.Traditional marketing researching method sometimes only can do qualitative analysis.The paper uses conjoint analysis to analyses attributes of shopping on line statistically.
Shopping on line is always the promising enterprise on line,but Chinese people don't be pleased with the development of web shopping.Among the attributes of web shopping,we must make sure weightiness of each attribute,classify consumers according as their taste,confirm the most popular attributes combination.Traditional marketing researching method sometimes only can do qualitative analysis.The paper uses conjoint analysis to analyses attributes of shopping on line statistically.
出处
《统计研究》
CSSCI
北大核心
2002年第9期55-58,共4页
Statistical Research
基金
中国科学技术大学高水平大学建设项目分项目<数字化时代的市场营销>资助
