试析莆田旅游资源的灵魂与旅游形象设计

Putian Tourism:the Qutstanding Feature of Resources and the Creation of Its Image

通过对莆田旅游业发展现状及旅游资源优势的分析,指出旅游资源灵魂是树立旅游形象的根本依据。提出用“海滨胜地,妈祖故乡”来表达莆田的旅游形象,并对莆田旅游形象的设计提出一些建议。

s:By analysingthe currentsituationof Putiantourismand the advantageof its resources,this paper pointsout the outstandingfeaturesof tourismresourcesis basis of settingup the image of Putian tourism,statingthat the imagecan be expressedby'seasideresortand hometownof Mazu'.In addition,the paper putsforwardsome proposalson the creationof the image.