浅析新时期的合作营销关系

A Tentative probe into Cooperative Marketing Relationship in the New Age

随着市场竞争的日益激烈和市场营销组合策略的广泛应用,重新审视企业之间的关系,有助于树立一种新的营销观念——合作营销。从制造商的角度来看,合作营销具有相当的优势。要广泛开展合作营销,真正做到互惠互利。

With the more and more tense marketing competition and the applicatio n of the strategy of market combination, the resurvey of the relationships betwe en enterprises helps to establish a new marketing conception--cooperative mark eting. From the perspective of manufacturer, cooperative marketing has many adva ntages. Therefore, it is a must to carry out cooperative marketing so as to real ize the mutual benefit.