摘要
2002年对于中国白色家电市场来说是一个挑战与机遇并存的年头,主要产品市场需求趋旺,其中空调虽然遇到了6月的阴雨天,全年仍将有所增长,而洗衣机和冰箱市场稳定增长,需求渐旺,只有微波炉由于一些外界因素的影响市场有所萎缩。
China's white household electrical appliances will enjoy a sound market share in 2002. But fierce price competition is still lingering overthis market, especially for air conditioners, whose price has plummeted to a larger extent than in any past years, due to the unfavorableweather conditions and huge stockpiles. In spite of its shrinking market share, microwave oven's price is still dropping. Prices of refrigera-tors and washing machines seem comparatively steady, but also are falling. Nevertheless, the demand tends to go up. In spite of a cloudyand rainy June, air-conditioners will see an increase in output for the year, so will washing machines and refrigerators, which are in largerdemand. Only microwave oven's market share is shrinking, due to some outside reasons.
