摘要
20 0 1年中国零售百强的变化进一步显示 ,以百货为代表的传统业态正在逐步丧失主导地位 ,以连锁超市为代表的新型业态正在飞跃发展。面对外资零售企业、网络技术和零售业自身发展规律的挑战 ,中国零售业必须以创新求发展。未来中国零售业将在零售业态、发展战略、营销管理、组织结构、商品策略、竞争策略等方面展开全方位的创新发展。
The changes of 100 strong retail businesses in China further shows that the traditional operationg form on behalf of general merchandise is losing its leading position and the new operating form on behalf of chain supermarkets is speeding. Facing the challenges of foreign retail businesses, network technology, and the developing law of the retail industry itself, the retail industry of China must bring forth new ideas i order to develop, and it can. The future retail industry in China will have a creative development in the operating form of retail businesses, in the strategy of development, marketing management, organization structure, goods strategy and competition strategy.
出处
《财经理论与实践》
北大核心
2002年第5期113-116,共4页
The Theory and Practice of Finance and Economics
关键词
创新
中国
零售业
发展
可行性
流通产业
retail business
creative development
necessity
feasibility
tendency
