世博园可持续发展研究

On the Sustainable Development of EXPO'

在世博园面临的问题分析和世博园存活环境分析的基础上,从世博园主题品牌运营、世博园开发模式识别和世博园旅游产品开发模式预测等层面进行了系统、深入地分析和论述了世博园的可持续发展,对世博园的可持续发展有宏观战略指导和参考价值。

Based on the analysis of the problems EXPO' will be confronted with and the EXPO' survival environment,the paper discusses the sustainable development in EXPO' in the aspects of theme image marketing,its development model and the prediction of its tourism products.