假日旅游消费心理及对策分析

Consumer Psychology on Holiday Tourism and its Strategies

假日旅游成为新的经济亮点,研究作为消费主体的旅游者的心理需求并加以满足具有重要作用。本文从旅游者消费心理入手,分析了假日旅游消费的特点,提出了适应假日旅游发展的对策。

Since tourism has become a new economic pillar,it is significant to analyse the psgchology of tourists and satisfy their demands.Based on the characteristics of holiday tourism,the paper analyses the tourist's consumerpsychology and puts forward some strategies to suit the needs of holiday tourism development.