摘要
“客户呼声 (VOC)”逐渐成为新产品开发的决定性的驱动力 .本文对传统客户价值概念进行了扩展 ,提出了大规模定制竞争环境下 ,价格驱动的客户价值趋近函数模型 ,为优化产品配置、进行产品竞争力分析提供了参考 ,并结合汽车行业进行了具体应用 。
Voice of Customer (VOC)' is becoming the key of development of new product. Starting from the original concept of the custom value (CV), a price-driving model in the context of mass customization, which is used to approach CV, is introduced to provide references for better collocation of product and product's competitive analysis. A case study for automotive industry is also presented to demonstrate the capabilities of the proposed method.
出处
《成组技术与生产现代化》
2002年第3期5-8,共4页
Group Technology & Production Modernization
基金
本文得到福特 -中国研发基金
教育部优秀青年骨干教师基金
