摘要
在给出成套产品定价的概念的基础上 ,通过一个简单的算例来说明成套产品定价方法的思想 ,给出了纯成套产品定价方法的总收益大于产品单卖时的总收益的条件 ,并给出了混合成套产品定价时最优成套出售的套数k#
Based on the concept of product set pricing,this paper interprets the idea of product set pricing,gives the condition under which the total revenue of pure product set pricing is more than single product pricing,and provides the interval in which the optimal k # exists.
出处
《中国管理科学》
CSSCI
2002年第5期46-50,共5页
Chinese Journal of Management Science
基金
国家杰出青年科学基金项目 (7972 5 0 0 2 )
关键词
成套产品
定价方法
销售策略
revenue
single product pricing
pure product set pricing
mix product set pricing