全新产品的创意生成方法分析

Analysis on Methods of Forming the Ideas of Creating a Completely New Product

从社会和顾客的需要入手 ,研究了全新产品创意的生成技术及流程图 ,并分析了“会飞的机器”的创意生成方法和过程 ,探索了全新产品创意生成的内在规律性。文章首先确定所要构思“产品”的主要特征 ,再依据物元的蕴含性找到根本特征 ,进一步寻找具备这些特征的事物和量值。根据事物、特征、量值之间的相依关系按照一定的原理进行组合得出一个系统集合 ,对这个系统集合进行修整、完善、优化 ,得出全新产品创意集合。

Starting with the requirements of the society and consumers, this article focuses on the study of the flowchart and the technique of forming the ideas of creating a completely new product. Taking the analysis of the process of forming the idea of inventing a flying machine as an example, it explores the internal law of forming the ideas of creating a completely new product. In the course of the study, the following steps are taken:Firstly, find the main characteristics of the product designed in mind. Secondly, look for the matter which possesses these characteristics according to the implicative nature of matter-element. Thirdly, compose these elements on the basis of their internal relations and a proper principle to get a system set of matter-element. Finally, adjust, perfect and evaluate it and get the set of ideas of creating a completely new product.