摘要
随着现今人们对营养与健康的新要求,作为营养配料的开发和供应商,单单提供营养成分高的配料产品是不够的。一套完善的产品增值及推广计划,与生产商并肩为消费者开发及推广健康增值食品,是较理想的做法。ORAFTI公司创新的BENEO计划,就是通过与其客户紧密合作,将公司的菊粉和低聚果糖产品有益于人体健康的信息,以一个极具说服力和有效的途径带给消费者,同时藉此促进消费者的身体健康。目前,该计划已于比利时和瑞士推行,新品亦不断面世,深受消费者的欢迎。
As a health and functional ingredients supplier, it is not enough to just sell products to manufacturers. The innovative BENEO Program created by Orafti is a perfect partnership program. Its aim is to communicate the health benefits of inulin and oligofructose to consumers in a persuasive, coordinated and effective way. New products under this program are coming up.
出处
《中国食品工业》
2002年第9期C001-C001,共1页
China Food Industry
