新产品试销评价方法研究

The Method Research on Evaluating New Product for Trial Marketing

新产品开发的最后阶段是试销。通过试销 ,企业可以了解新产品的使用情况和用户意愿。模糊综合评价可以把用户的主观判断予以量化 ,客观地反映市场对试销产品的反馈信息 ,为企业提供一个科学合理的决策依据。

Trial marketing is the final phase for developing a new product,which can show general perspective and feedback by end users. Synthetical analysis method using of fuzzy mathematics can reflect result if the trial product meets user's requirements or not and provide a scientific strategical basis for enterprise.