期刊文献+

对微商持续信任的影响因素分析与实证——以微店“西溪漫步”为例 被引量:1

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摘要 微商成功与否很大程度上依赖消费者的持续信任,本文以微店"西溪漫步"为研究对象,应用结构方程模型,在已有电商信任模型基础上结合微商特点,构建了微商持续信任模型。结果表明,在持续信任阶段,可靠性和响应性显著影响消费者满意度;消费者满意度作为中介变量,对消费者持续信任有显著影响。
出处 《电子商务》 2016年第8期35-37,共3页 E-Business Journal
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参考文献4

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