评析“95后”大学生“网络红人”现象

Analysis of China's 95 Generation College Students to be the “Star Online” Phenomenon

近年来,随着网络媒体的飞速发展,"网络红人"现象对于生长于互联网时代的"95后"大学生具有相当大的影响力。"网络红人"是在网络上有人气的个体,"网络红人"现象涉嫌商品炒作,是否对大学生价值观产生世俗化和功利化导向值得研究。通过对"网络红人"现象的分析,"网络红人"对"95后"大学生是实践运用社会学「被承认的需求」的一种自我宣传渠道,亦正面探析对年轻人的人生价值观影响性,提供不同角度的见解。

In recent years, with the rapid development of network media, “network reds” phenomenon has aconsiderable influence on “95s” college students who grow up in internet era. “Network reds” are the popularindividuals on the network. It is worth studying whether the “network reds”phenomenon is the commodity speculationwhichiseasy to guide tendency to be secular and utilitarian for college students. Through the analysis of the phenomenonof“ network reds”, this paper focuses on“ network reds” of“ 95s” college students who are“ recognized”the requirement of a self-publicity channels and gives a positive analysis of the lives of young people in the valueview of the influence of sociology, and also provides insights into the different angles.