基于营销理念的高职院校阅读推广研究

Study of Reading Promotion in Higher Vocational Colleges Based on Marketing Concept

文章结合传统营销和网络营销、大众营销和定制营销、主动营销和被动营销、关系营销等营销理念实现阅读推广,构建以图书馆、读者、馆员三者形成的阅读推广体系。通过搭建阅读推广平台,建立阅读积分系统、移动图书馆、微信公众号、微博等各种方式,提高高职院校图书馆的纸质资源和数字资源的利用率,培养学生的阅读习惯,进一步推进高职院校阅读推广工作的开展。

The paper combines traditional & network marketing, public & customized marketing, initiative & passive marketing, relation marketing and some other concepts to realize the reading promotion, and establish a reading promotion system which consists of library, readers and librarians. Higher vocational college libraries can improve utilization ratio of their paper and digital resources by building reading promotion platform, establishing reading score system, mobile library, Wechat official accounts, Weibo and various ways to develop students' reading habits, and further advance the work of reading promotion.