摘要
通过对微信朋友圈广告概念的阐述以及微信朋友圈广告的优劣势的分析,就微信朋友圈信息流广告未来的发展提出用户的精准营销,构建"受众有偿"的奖励模式,注重保护用户隐私及平衡商业化与用户体验关系的策略。
Based on an introduction to advertisement in WeChat friend circle, and an analysis of advantages and disadvantages ofsuch advertisements, this paper proposes some strategies for the development of advertisement in WeChat friend circle, includingprecision marketing, an “audience paid” reward model, protecting user privacy and balancing commerciality against user experience.
作者
李婷婷
崔月姣
LI Ting-ting;CUI Yue-jiao(College of Journalism and Communication, Hebei University, Baoding 071000, China)
出处
《唐山师范学院学报》
2016年第4期89-91,共3页
Journal of Tangshan Normal University
关键词
微信
信息流
广告
WeChat
information flow
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