摘要
随着移动互联网时代的到来,以手机为主的移动端凭借其方便、快捷、可携带等特性逐渐取代PC端成为人们上网的首选工具。团购网站的发展模式因此发生了转变:比如随着LBS技术的发展和成熟,团购网站由单一团购模式向为线下商家提供全方位的营销方案转变;开始对基于用户行为的数据进行挖掘,向大数据商业模式转变;BAT开始注重以团购网站为入口布局O2O,向O2O大市场入口转变。团购网站要在移动端获得发展,要不断完善APP,加强团购黄页的建设;要借助"互联网+"的思维,扩大现有产品的选择范围;要建立完善的线上线下展示、配送平台,为消费者提供直观的消费体验;要注重企业的品牌效应和口碑效应,在扩大用户群的同时,提升消费者的忠诚度。
With the advent of the mobile Internet era,mobile terminals,mainly cellphones,are gradually replacing PCterminals and becoming most favored Internet tools as they are portable,fast,and convenient. In correspondence withthis situation,the development of group-buying websites is also changing. The LBS technology,for instance,has madeit possible for them to offer overall marketing solutions to offline businesses rather than sole group buying;consumer be-havior based data excavation is switching over to big data business mode;BAT has started introducing O2 O through thegroup-buying websites' inlets and planning an O2 O large market inlet. If the group-buying websites intend to develop atthe mobile terminals,they need to keep improving their APP and yellow pages,use the'Internet+'mentality to expandtheir scope of product choices,provide real consuming experiences through online and offline product display and distri-bution platforms,and pay special attention to brand effects.
出处
《江汉大学学报（社会科学版）》
2016年第4期65-71,127,共7页
Journal of Jianghan University(Social Science Edition)
关键词
移动互联网
团购
移动终端
互联网+
mobile Internet
group buying
mobile terminals
Internet
