“项目驱动教学法”在《客户关系管理》课程中的应用研究

pplication Research of“project driven teaching method”in the curriculum of“customer relationship management”

在"以客户为中心"的时代,企业对熟悉客户关系管理的人才需求越来越高。客户关系管理课程是一门实践性非常强的课程,在目前教学中存在两极化现象、实践性弱、教学方法单一和评价不科学等问题。以企业客户关系满意度调查为案例,分析了项目驱动教学法在客户关系管理课程中的应用和具体实施步骤。项目驱动教学法以项目为主线,教师为主导,学生为主体,有利于培养学生的自主学习能力和实践能力,大幅度提高教学质量。

n the“ take the customer as the center ”era,the enterprise more and more high demand for familiar withcustomer relationship management talents.Customer relationship management course is a practical very strong curriculum,the weak polarization phenomenon in current teaching,practicality,single teaching method and evaluation is notscientific and so on.With the examples of enterprise customer relationship satisfaction survey,analyzed the project driventeaching method in the application of customer relationship management courses and concrete implementation steps.Project driven teaching method with project as the main line,teacher as the leading factor,the students as the mainbody,to cultivate students' autonomous learning ability and practice ability,greatly improve the quality of teaching.