浅析政府形象管理中存在的问题及解决思路——基于政府公关角度

Research on Government Image Management Based on Government Public Relations

良好的政府形象是政府拥有的无形资产,良好的政府形象可以使政府工作达到事半功倍的效果,良好的政府形象需要长期的、正确的、战略的政府形象管理来塑造的。因此,政府形象管理也成为愈来愈被重视的议题。而政府形象管理的重要手段是通过政府公关来实现的。政府公关是指在特定的社会环境下,为了推进公众对政府的理解、支持和包容,促进政府形象管理,坚持双向沟通原则,政府与公众彼此间建立相互信任、了解、稳定的关系。很大程度上,政府公关的成败决定了政府形象管理的成败。成功的政府公关可以提高政府形象,对政府形象管理有促进作用。

Building a better government image and earning a good reputation has attracted increasingly moreattention by the public. A successful government public relation has a positive inference on building better government image. A good government image needs right government image management. Government public relation is one of most important measures of building a good government image. Government public relation is in order to promote public understanding of the government, support and tolerance, promoting the government image management. A good government image management is determined by a successful government public relations to some degree.