“上网轨迹”信息的法律界定及其商业化利用界限--以朱烨诉百度cookie侵权案为例

The Legal Definition and Commercial Use Boundary of Personal online “Trail” Data: Taking the Case of Zhu Ye Sues Baidu.com Inc. for Cookie as an Example

在信息时代,"上网轨迹"等碎片化信息具有越来越重要的商业价值,因而利用互联网技术搜集个人"上网轨迹"信息并进行商业化利用的现象也越来越多,朱烨诉百度cookie侵权案便是一个典型事例。但我国目前立法上对此并没有明文规定,理论上也缺乏深入的探讨,导致一、二审法院在司法审判时出现截然不同的观点。"上网轨迹"信息应属个人信息,既是个人信息权的保护对象,也是信息控制者所有权的保护对象,同时也可能成为隐私权的保护对象。信息控制者在商业化利用这类信息时应注意其所有权与个人信息权和隐私权的边界。

In the age of information, the fragment data such as the personal online "trail" has great commercial value. So collecting those data and using them to make profit has become more and more common.The case of Zhu Ye sues Baidu.com Inc. for cookie is a typical example. Lacking of clear definition and using limitation about personal online “trail” in China’s current legislation lead to completely different points of view between the first and second instance. Personal online “trail” should belong to personal data, which is protected both by personal information right for Internet users and by the ownership right for data controllers. It may also involve in the right of privacy in the same time. Data controllers should pay attention not to infringe personal information right or right of privacy when using those data to make profit.