“一带一路”战略背景下我国马拉松赛事旅游发展研究

The Countermeasures for the Development of Marathon Tourism in China under the Background of “The Belt and Road ”Strategy

在我国"一带一路"战略背景及我国马拉松赛事迅猛发展的新形势下,马拉松与其他产业融合发展的方向和路径成为一个值得研究的课题。本文运用文献资料、专家座谈、实地调研等方法,对我国马拉松赛事旅游产业的发展现状、存在的问题进行了调研与分析。在此基础上结合我国"一带一路"的战略部署,提出了在新形势下加快我国马拉松赛事旅游产业发展的建议:提高对马拉松赛事发展趋势的认识,制定加快发展赛事旅游的有关政策;建立国内多方联动机制,共同推动马拉松赛事旅游发展;加强规划引导,制定"一带一路"区域化马拉松赛事旅游发展专项规划;打造具有"一带一路"特色的优质马拉松赛事,丰富赛事相关旅游产品体系;规范赛事旅游公司运行管理的规章制度;充分发挥新媒体作用,拓展马拉松赛事旅游的宣传形式。

In this paper, by using the method of literature, expert interview, on-the-spot investigation, questionnaire survey and so on, in the country "The Belt and Road" strategy under the background of the current situation of the development of tourism industry in the marathon race, the problems in China are investigated and analyzed. On the basis of the strategic deployment of The Belt and Road ", to speed up the development of Marathon tourism industry in China: to improve the understanding of the development trend of the marathon, to formulate relevant policies to accelerate the development of tourism events; the establishment of the multi linkage mechanism, to jointly promote the marathon Tourism development; strengthen planning guidance to develop," The Belt and Road "regional road running planning development special event tourism; to build a" The Belt and Road "featuring high-quality marathon events, rich in tourism products system; specification of event tourism company operation and management regulations; give full play to the role of new media, expand the marathon tourism promotion form.