北上广“中华老字号”企业的地区对比研究

The Comparative Study of China Time-honored Band Enterprises in BSG

文章以人类学民族学的跨文化比较研究法、比较社会学和经济地理学等方法和理论为分析框架,对北上广三个地区的"中华老字号"企业做了区域对比研究,认为它们存在数量分布规律、行业分布规律及品牌规模差异规律,并认为此格局的形成是由于地区企业申报的积极性、地区历史商业传统与所在地理环境等主客观因素影响所致,最终形成了上海强于北京,北京大于广州的经济地理图景。

In China, the study of old-brand enterprises are more and more popular. In this paper, using the cross-cultural comparative study of Anthropology and Ethnology, comparative sociology and economic geography theory as analysis framework,We do the comparative analysis of the three regions that are Beijing,Shanghai and Guangzhou,and think that they exist the regulation of number distribution, law of industry distribution and discipline of brand differences in scale, and analyze that the formation of this pattern is due to the regional companies reporting positive, regional history business tradition and the geographical environment as such subjective and objective factors as other factors.At last,the essay concludes that it formed the economic geographic scene in which Shanghai is more than Beijing that is better than Guangzhou.