陕南普通高校学生体育消费现状研究

A Study on Sports Consumption by Students of Southern Shaanxi Ordinary Universities

运用文献资料法、问卷调查法和实地调查法对陕南大学生的体育消费现状进行分析,结果显示,陕南大学生具有较强的体育健身意识和体育消费意识,但是消费内容以及消费项目相对于发达地区高校来说还是比较落后,陕南大学生消费内容主要以服装为主,消费项目主要是学校开设的体育课程项目,在消费偏好上,已形成了现代大学生的特有的风格。

Document research, questionnaire and field research method are used to analyze the present situation of sports consumption among college students in southern of Shaanxi, results show that the college students have stronger awareness of physical fitness and sports consumption consciousness, but the content of consumption and the items of consumption compared with the developed areas is relatively backward.Their consumption content is mainly for clothing, and their consumption projects are mainly for school physical education curriculum. On the consumption preferences, they have formed their own style.