以文化自主自觉为内核推进泰拳市场产业化进程

With the Cultural Consciousness as the Core to Promote the Industrialization Process of Muay Thai Market

泰拳的产业化推广作为现今我国体育文化产业发展的重要组成部分,其根本上在于以文化自觉自主的创新性为源头,对泰拳进行创意性的文化产业链条构造,以达到泰拳在中国市场化、产业化的目的。泰拳文化与中国文化的相通性为文化自主创新奠定基础,而文化自主创新又是泰拳市场产业化的起点所在,以区域优先发展模式、文化创意产业链条模式及跨界融合模式对泰拳市场进行产业化推进,正是在凸显实现中华民族文化自信的前提下对泰拳进行有效推广的三大必经模式。

Muay Thai industrial promotion today, as an important part of the development of physical culture industry in our country, its fundamental is to culture consciousness and independent innovation as the source and Muay Thai for creative cultural industry chain structure, to achieve the Muay Thai in the Chinese market, industry. Muay Thai culture and Chinese culture similarities lay the foundation for independent innovation culture, and the culture of independent innovation is a start point that Muay Thai of the industrialization of the market, to regional priority development pattern, cultural and creative industry chain mode and cross-border integration mode of Muay Thai market industrialization push, which is the three necessary models of effective promotion of Muay Thai to highlight the self-confidence of Chinese culture under the premise.