关于大学生微信平台的影响力调查及改进建议——以浙江海洋大学为例

Influence on College Students WeChat Platform Research and Suggestions for Improvement——Take Zhejiang Ocean University as An Example

本文从微信公众号的目的和意义、如何挖掘自身特色给公众号定位、让公众号更有辨识度、怎样的标题是好标题、如何持续产出优质内容、如何设置槽点激发用户活跃度等方面做了阐述,提出若干提升微信平台影响力的意见和建议。

This article studies the purpose and significance of WeChat public;How to dig their own characteris ticsto the public be in the position;How to make the public more recognizable;What kind of title is a good title;How to consistently produce high quality content;How to set up a tank,stimulate the user activity and so on,then puts forward the opinions and suggestions to promote WeChat platforminfluence.