摘要
《创业管理》课程是在《创业学》课程基础上,以学生真实创业活动为对象,指导学生如何进行市场调研、创业环境分析、筹集创业资金、产品市场定位、组建创业团队等与创业活动相关的教学内容。通过学习提高学生创业成功率,培养学生企业家素质,实现创业梦想。
The entrepreneurial management course is based on the entrepreneurship course students,real objects ofentrepreneurial activity,instruct students how to conduct market research,analysis of the business environment,to raiseventure capital,product market positioning,form a team and teaching content related to entrepreneurial activity.Improving students ' entrepreneurial success through learning and cultivation of students ' quality,realize the dream ofentrepreneurship.
作者
郭燕
GUO Yan(School of Business,Beijing Institute of Fashion Technology,Beijing100029,China)
出处
《教育教学论坛》
2016年第48期192-193,共2页
Education And Teaching Forum
基金
北京服装学院2015年度研究生教育教学改革立项--国际商务专业硕士学位"双导师"教学团队建设项目(J2016-11)
关键词
创业管理
企业家素质
创业
entrepreneurial management
entrepreneurship
entrepreneur
