浙江省入境旅游消费结构变动的实证研究

An Empirical Study on Changes in Inbound Tourism Consumption Structure of Zhejiang Province

利用浙江省2004-2014年的入境游客消费的统计数据,从入境旅游消费水平、入境旅游消费结构平均变动度、入境旅游消费结构指数三方面进行分析,研究结果表明:浙江省入境旅游消费结构的高级化指数较低,基本消费所占份额远远大于非基本消费,入境游客在浙的消费主要是基本消费,非基本消费较少,旅游消费结构不合理;浙江省入境游客的消费类型属于滞后型消费,消费水平的增加小于旅游外汇收入的增长,浙江省入境旅游的发展更多依赖于量的扩张而非质的提高;交通对基本旅游消费项目的贡献度最大,购物对非基本旅游消费项目的贡献度最大.今后,浙江省入境旅游发展的重中之重是优化入境旅游的消费结构,大力发展非基本旅游消费,实现入境旅游的提质增效.

Based on inbound tourists’tourism consumption from the year 2004 to 2014 of Zhejiangprovince, this paper analyzes the consumption situation of inbound tourism consumption level, averagevariable degrees of inbound tourism consumption structure, and index of inbound tourism consumptionstructure. The index of inbound tourism consumption structure in Zhejiang Province is low, because itsbasic tourism consumption share is much more than the nonbasic consumption; inbound tourists’preferences are basic consumption rather than nonbasic consumption so that inbound tourism consumptionstructure of Zhejiang Province is not reasonable. Inbound tourists’consumption type is a retarded type inZhejiang Province for the reason that the increasing of the consumption level is less than the growth ofinbound tourism exchange income; as a result, the development of inbound tourism in Zhejiang Province ismore dependent on the expansion of quantity rather than the improvement of quality. Finally, while thetraffic is the largest contribution to basic tourism consumption items, shopping contributes most to thenonbasic tourism consumption items. For a long time in the future, the top priority of inbound tourismdevelopment in Zhejiang Province is to optimize the inbound tourism consumption structure, vigorouslydevelop the nonbasic tourism consumption in order to achieve the target that the quality and efficiency ofinbound tourism can develop synchronously.