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新技术的服务营销创新管理 被引量:1

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摘要 随着现今各行各业之间的竞争日益激烈化,电力营销市场对服务营销的重视程度快速增加,主要原因就是服务营销能够明显提升电力企业的市场竞争力,进而增加电力企业的收益,同时完善企业结构,使企业的发展更为稳定、快速。电力企业的发展与人们的生活息息相关,服务营销在电力企业发展中占据着重要的地位,通过新技术发展服务营销管理是电力企业发展的必然趋势。
作者 陆康祈
出处 《科技与创新》 2016年第22期45-45,50,共2页 Science and Technology & Innovation
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