消费者再制造产品购买意愿影响因素研究

Study on the Factors Affecting Consumers' Willingness to Purchase Remanufactured Products

再制造产品可以有效的节约资源,保护环境,其在市场上的扩散很大程度取决于消费者对再制造产品的采纳程度。根据计划行为理论模型、创新扩散理论和霍华德—谢思模式,提出概念模型.本研究利用SPSS19.0软件,对收集的249份有效样本进行了因子分析;利用AMOS19.0软件,对概念模型进行路径分析。得出结论:态度、内在认知和产品优势是影响消费者购买意愿的关键因素;可试性对内在认知和态度有重要影响;感知风险对购买意愿的影响不显著。

Remanufactured products can effectively conserve resources and protect the environment. Its diffusion on the market largely depends on the degree of acceptance of the consumer援According to the theory of planned behavior model, innovation diffusion and Howard-Sheth model, conceptual model is proposed援In this study, we use SPSS19.0 software to analyze the factors of the collected 249 valid samples;and using AMOS19.0 software, the path analysis of the conceptual model is carried out. Attitude, internal cognition and product advantage are the key factors that affect the purchase intention of consumers; Trialability has a significant impact on the internal cognition and attitude; Perceived risk had no significant effect on purchase intention.