政务微博舆情引导能力思考

Reflection upon the Government Micro-blog's Guiding Function in Public Sentiments

在对政务微博与舆情进行科学界定的基础上,指出了政务微博引导社会舆情的优势和作用,分析了政务微博引导舆情存在问题:规范政务微博发展的法律法规严重不健全,政务微博保障能力建设亟待加强,对政务微博引导社会舆情重要性认识不清、重视不够,政务微博机制不健全、管理不科学,进而提出了有效引导舆情的对策建议:尽快制定完善相关法律法规、补齐短板,组建精干高效的领导机构、强化责任落实,建立五大机制、积极主动引导社会舆情,为政务微博的健康发展提供参考.

On the basis of a scientific definition of government micro-blog and public sentiment,it is pointed out what constitutes the advantages and functions of the government micro-blog in guiding the public sentiments.And the existing prob-lems are put under examination:the laws and rules governing the development of government micro-blogs are far from com-plete;the safeguarding capacity construction of government micro-blogs is badly needed;inadequate awareness is found for the importance of the guiding function of government micro-blogs;the mechanism for government micro-blogs is incomplete and unscientific.And coping measures are suggested:relevant laws and stipulations be promptly drawn up;and policy flaws be made up for;a concise and efficient leading body be formed and responsibilities be substantially fulfilled;the top five mecha-nisms be established to actively guide the public sentiments so as to provide some helpful reference for the healthy development of government micro-blogs.