解读网络营销的新平台:微博和微信

Interpretation of the New Network Marketing Platform: Micro-blog and WeChat

高速发展的网络创建了集社交、分享、营销为一体的微博和微信,微博和微信的到来丰富了商家的营销渠道,也为消费者提供了更多了解产品和服务的平台。基于此,介绍微博和微信各自的发展史,然后解读微博微信营销的特点和问题,并为提升商家网络营销成功率给出一些建议。

The rapid development of the network created in social, share, marketing as one of the micro Bo and micro channel, micro Bo and micro letter coming enrich the business marketing channels, but also provides a platform for consumers to know more about the product and service. Based on this, this paper introduced the development history of micro-blog and problems of WeChat micro-blog marketing, and gavebusiness network marketing.