公共文化基层服务方式的探索和创新——浙江省数字文化讲师团实践探讨

Exploration into and Innovation of Grassroots-level Public Cultural Services:Discussion on Practices of the Zhejiang Provincial Digital Culture Lecturers Mission

文章基于免费开放的大前提探讨在网络信息时代公共文化服务尤其是公共数字文化服务的基层模式。以成立于2012年的浙江省数字文化讲师团为切入点,从师资培养、服务内容、服务方式、服务效果及基层群众反馈等方面分析和研究新型公共文化服务方式的优势,以及需要改进的地方,从而得出新型基层服务必须符合基层群众需求,只有规模化、常态化发展,才能保持生命力的结论。

This essay, on the premise of free and open services, discusses grassroots-level public cultural services,in particular digital public cultural services in the age of internet. It takes the Zhejiang Provincial Digital CultureLecturers Mission which established in 2012 for example, analyzes the teacher training, service contents, servicemanner, service effectiveness and feedback of grassroots-level people, and studies advantages of new public culturalservice manners as well as improvements that need to make. The essay concludes that new grassroots-levelservices must meet general people′s needs, and be provided scale and regularly so that they can last long.