论眼球效应下环青海湖地区油菜花旅游开发的特点与启示

The Characteristics and Enlightenment of the Tourism Development of Rape Pollen In the Qinghai Lake Area Under Eyeball Effect

环青海湖地区是青海省文化旅游资源的富裕地区,资源类型多样,地域特色鲜明。基于对环青海湖地区与油菜花相结合的旅游开发模式的调研考察,介绍了环青海湖地区的自然生态资源、人文历史资源和农业观光资源,归纳总结了环青海湖地区油菜花旅游开发的特点,即自然条件的特殊性、旅游感受的独特性、油菜作物的特殊性和花期其他旅游活动的宣传效应,并总结了其启示与不足,以期为传统农业景观与大湖旅游的结合提供借鉴与参考。

Around the Qinghai Lake area is rich in cultural tourism resources in Qinghai Province, which has a variety of resource types,distinct regional characteristics. Based on the research on the tourism development model of the combination of the Qinghai Lake area and the rape pollen, this paper introduced the natural resources, the cultural and historical resources, and agricultural tourism resources in the area of the Qinghai Lake, summarized the characteristics of the development of rape pollen tourism in the area around the QinghaiLake, namely the particularity of natural conditions, the unique tourism experience, the special nature of rape crops and the publicity effectof other tourism activities at flowering stage, and summarized its enlightenment and insufficiency, expected to provide reference for the traditional agricultural landscape and the combination of the Great Lakes tourism.