卡通形象应用于休闲观光农业园的调研与思考

Investigation of Cartoon Applied to Leisure Garden of Agriculture

我国休闲农业和乡村旅游逐步形成省、地、县、乡、村多层次共同推进的格局,但其项目功能单一、形式雷同、景观单调逐渐成为行业发展中的普遍问题。通过介绍卡通文化的概念和特征,举例分析其在长三角地区休闲观光农业园中的应用,归纳总结了卡通文化运营的优势和不足,提出了卡通形象应用于休闲观光农业园的发展建议。

At present, China's leisure agriculture entered a period of good opportunities for the development of rural tourism, and has gradually formed the provincial, prefecture, county, township and village levels to promote pattern. However, there are some common problems in the industry, such as simple project function, identical form, and monotonous landscape. Based on the investigation and the study of literature to the cartoon style sightseeing agriculture park in Yangtze River Delta area, this paper summarizes the main features of cartoon culture and the application and development of cartoon culture characteristics in cartoon style sightseeing agriculture park in Yangtze River Delta area, and provides reference and transformation for traditional garden leisure agriculture.