期刊文献+

我国奢侈品市场营销策略 被引量:1

下载PDF
导出
摘要 近年来,随着我国经济的不断发展,奢侈品消费也逐渐成为当今消费的主要趋势之一。本文从研究奢侈品的基本特征出发,详细阐明奢侈品应具有的各项基本特征,并深入研究奢侈品与人们生活方式之间的联系,提出相应的策略。
作者 刘春燕 赖冰
机构地区 华南理工大学
出处 《合作经济与科技》 2017年第1期60-61,共2页 Co-Operative Economy & Science
  • 相关文献

参考文献3

二级参考文献34

  • 1[13]BERGER I E.The nature of attitude accessibility and attitude confidence[J].Journal of Consumer Psychology,1992,(2):103-123.
  • 2[14]KATZ R,TUSHMAN M.Communication patterns,project performance and task characteristics:an empirical evaluation and integration in an R&D setting[J].Organizational Behavior & Human Performance,1979,23(2):139-162.
  • 3[15]TRIANDIS H C.Attitude and Attitude Change[M].New York:John Wiley,1971.256-298.
  • 4[16]THOMPSON R L,HIGGINS C,HOWELL J M.Personal computing:toward a conceptual model of utilization[J].MIS Quarterly,1991,15(1):125-143.
  • 5[17]SMITH R E,SWINYARD W R.Attitude-behavior consistency:the impact of product trial versus advertising[J].Journal of Marketing Research,1983,(10):257-67.
  • 6[18]MONTGOMERY D B.New product distribution:an analysis of supermarket buyer decisions[J].Journal of Marketing Research,1975,(12):255-264.
  • 7[19]SMALLWOOD D E,CONLISK J.Product quality in markets where consumers are imperfectly informed[J].The Quarterly Journal of Economics,1979,(93):1-23.
  • 8[20]BRISLIN R W.The Wording and Translation of Research Instruments[M].CA:Sage,1986.137-164.
  • 9[21]ANDERSON J C,GERBING D G.Structural equation modeling in practice:a review and recommended two-step approach[J].Psychological Bulletin,1998,(103):411-423.
  • 10[22]CHAUDHURI A,HOLBROOK M B.The effects from brand trust and brand affect to brand performance:the role of brand loyalty[J].Journal of Marketing,2001,(65):81-93.

共引文献35

同被引文献6

引证文献1

二级引证文献2

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部