主题化运作类科技期刊的组稿模式与策略探索

An Exploration of Soliciting Model and Strategy for Journals with an Operation Mode of Topicalization

主题化办刊模式在扩大期刊的竞争力和影响力方面有着显著的效果。与单个、零散主题的组稿方式不同,主题化运作类期刊的组稿具有主题数量多、系统性强等特点,需要长期、持续、有效地开展策划组稿才能不断延续其主题化的办刊模式与风格。针对主题计划性有余而灵活性不足、组稿随意性过大而策划性不足、组稿渠道的局限性过大而拓展性不够的难题,总结了《规划师》杂志社的具体实践,希望能为相关刊物提供一些参考。

The operation mode of topicalization has a significant effect on extending the competitiveness and influence of periodicals.Being different from single and scattered topics,journals adopting topicalization mode feature large quantity of topics and systematicness and requires the long-term,sustained and effective planning to continue the soliciting of contributions and develop the mode and style.In view of the problems of topicalization,including long planning but low flexibility,excessive arbitrariness in soliciting but lack of planning,limited soliciting channels and insufficient expansion space,practices of the Planner magazine were summed up,wishing to provide some reference.