体育用品企业成长性理论基础及评价模型构建

Theoretical Basis for the Growth of Sporting Goods Enterprises and Construction of an Appraisal Theoretical Model

采用文献资料法界定了体育用品及其产业、体育用品企业及其成长性等相关概念。重点评析体育用品企业成长性理论基础,并构建中国体育用品企业"资源-能力-环境-成长性"评价理论模型,简称为"RAE-G"。为后续研究打下基础,也为后人研究体育用品企业提供理论参考。

This paper defined concepts such as‘sporting goods’,‘sporting goods industry’,‘sporting goods enterprises’and‘growth of sporting goods enterprises’through a literature review,placing special emphasis on growth-related theories.Basedon findings from the review,an appraisal theoretical model,characterized by four elements namely resource,ability,environmentand growth,was constructed and referred to as“RAE-G”model.This model can serve as a foundation for follow-up study andalso as an alternative theoretical route for future research on the growth of sporting goods enterprises.