南京紫金山风景区体育旅游资源开发研究——基于构建体育友好型景区

The Development of Sports Tourism Resources of Purple Mountain Scenic Area in Nanjing: Based on Constructing Sports Friendly Scenic Spot

紫金山风景区是国家5A级景区,景区不仅拥有优美的自然风光,而且有着丰厚的历史文化底蕴。随着紫金山风景区旅游年收入的突飞猛进,体育旅游的比重也来越大。紫金山风景区体育旅游资源基本上可分为以下四个部分:(1)户外活动型旅游资源;(2)体育观赛型旅游资源;(3)体育竞技型旅游资源;(4)体育培训型旅游资源。紫金山风景区要更好的构建体育友好型景区必须加强以下三个方面建设:(1)加强基础设施投入,丰富体育资源种类;(2)培育一批有知名度的体育赛事,吸引更多游客参与及观赏;(3)丰富体育娱乐和培训旅游市场资源、规范服务和加强监管。

The Purple mountain scenic spot is one of National5-A Scenic Spots,it has beautiful natural scenery and rich historicaland cultural resources.With the rapid development of tourism revenue,sports tourism also come to greater proportion.The Purplemountain scenic area of sports tourism resources can be basically divided into the following four parts:1)tourism resources;2)watching sports tourism resources;3)sport tourism resources;4)the type of tourist sports training resources.The Purple mountainscenic area must strengthen the construction of the following three aspects to construct Sports friendly scenic spot:1)to strengthenthe infrastructure investment and rich sports resources types;2)to cultivate a group of well known sports event to attract moretourists;3)to enrich sports entertainment and training tourism market resources and standardize services as well as strengtheningsupervision.