海丝战略背景下福建民间舞蹈的产业化发展研究

Development study on industrialization of Fujian folk dance under maritime silk road strategy

福建民间舞蹈承袭了闽越文化和华夏中原文化的优秀传统。由于福建独特的地域环境,当地的民间舞蹈历经流变,逐渐涌现出"拍胸舞"、"采茶灯"等丰富的形式。然而随着文化多元化与经济现代化的发展,许多民间舞蹈种类正濒临失传,其发展情况不容乐观。海上丝绸之路战略的提出与实施,为福建民间舞蹈的发展扩大了生存空间,但亦存在品牌竞争力弱、资金短缺、人才匮乏以及产业布局待优化等困境。福建省民间舞蹈产业应当抓住海上丝绸之路战略的大契机,强化品牌意识,丰富产业形式,发展文化金融,积极培育和引进舞蹈产业化创新人才与经营人才,加快民间舞蹈渗透海丝战略的产业化布局,以推进民间舞蹈的市场化和商业化发展。

Fujian Folk Dance inherits the excellent tradition of the culture of Fujian and East Zhejiang and Central Plains Culture of China. Due to the unique geographical environment of Fujian, the folk dance experienced many changes, developing some art forms such as “Breast-Clapping Dance” and “Pick-tea Lantern”. However, with the development of cultural diversity and economic modernization, many folk dances are has bordered on the extinction. The proposal and implementation of “Maritime Silk Road Strategy” expands the living space of Fujian folk dances’ development. But the weak brand competition, shortage of capital and talents, and preparative optimization of industrial distribution still exist. The industry of folk dances of Fujian should seize the great opportunity of “Maritime Silk Road Strategy”, to strengthen the brand awareness, diversify the industrial forms,and promote the marketization and commercialization of folk dances.