低油价下西方油服公司应对策略

Study of Western Oilfield Service Companies' Strategy under Low Oil Prices

低油价下受油公司业绩下滑影响,全球石油工程市场规模大幅下降,油服公司收入和利润锐减。为战寒冬、谋发展,西方油服公司纷纷调整发展战略,优化业务结构。具体策略包括压低服务价格、提高效率,注重现金流、削减人工成本,加强科技创新、以技术赢市场,完善业务链、提供一体化服务,实施国际化战略、强强联合,创新运营模式、提升市场竞争力等。建议我国油服公司在低油价下,要以效益为中心,坚持一体化发展,加强创新驱动,强化合作,提升资本运作水平,关注"一带一路"油气合作等。

Influenced by declining business results of oil companies under low oil prices, global oil engineering market shrank significantly, causing the revenue and profit of oilfield service companies to fall sharply. Western oilfield service companies adjusted their development strategy and optimized the business structure in the efforts to tide over the difficult time and seek business development.The concrete strategies include a series of measures to lower service prices, improve service efficiency, pay attention to cash flow, reduce labor cost, beef up technological innovation, enlarge market share by means of technology, perfect the business chain, provide integration of services, implement internationalization strategy, make cooperation among giants, innovate operational pattern, and improve market competitiveness. Under the current situation of low oil prices, it is proposed that Chinese oilfield service companies should focus on economic performance, develop themselves on the basis of integration, enhance driving force of innovation, beef up business cooperation,improve capital operational level, and pay attention to the “One Road and One Belt” oil and gas cooperation.