浅谈当代商业与文化消费的合作模式——艺术品走进商业空间

An Introduction of the Contemporary Co-op Mode of Commerce and Cultural Consumption——The artworks in the commercial space

在文化消费中艺术消费占有重要比重,并逐渐成为了现代社会发展的一种新潮流。在商业空间中设置艺术展览是一种将当代商业与文化消费有机结合的大胆创新与尝试。这种创新模式的出现使得艺术以及商业的发展达到了双赢,同时也是未来艺术以及商业发展的一种新趋势。从20世纪之后,百货公司开始挑战性地引入现代艺术[1],到如今在世纪金花珠江时代广场水彩雕塑个展的成功举办,都是商业与文化消费结合的典范。这种尝试正是艺术与商业全球化、多元化发展的一种探索与追求。

The artistic consumption plays an important role in the cultural consumption, and gradually becomes anew trend of the development of modern society. Exhibiting the artworks in a commercial space is a boldinnovation to combine modern commerce with art consumption. This new mode, also a tendency of future arts andcommercial development, is to achieve a win-win development of art and commerce. Since 20 century, themodern art has been brought into department stores in an attempt and now the solo exhibition of watercolor andsculpture is successfully held in the Pearl River Time Plaza of Century Ginwa in Xi’an. These are the fabuloussamples of the integration of commerce and art consumption, representing the exploration and pursuit ofglobalization and diversified development in art and commerce.