新兴信息技术的协同关系及对航运企业商务模式转型的影响

Synergetic Relationship of New Information Technology and its Impact on the Business Model Transformation of Shipping Enterprises

在文献回顾的基础上,提出新兴信息技术影响航运企业商务模式转型的理论假设。通过调查问卷完成数据收集,在效度和信度检验的基础上,利用AMOS软件构建结构方程模型,实证分析新兴信息技术的物联网感知、网络传输和通讯、业务应用价值等对航运企业商务模式转型的影响机理,明确新兴信息技术各个发展方向的关系。从促进航运企业商务模式转型的视角,提出对策建议。

This paper reviews the impact of new information technology and business model transformation,and puts forward the theoretical hypothesis of new information technology impacting business model transformation of shipping enterprises. Through questionnaire survey to collect data and analysis, the results show that the adjusted questionnaire data is valid and reliability test. Using AMOS software to analyze the structural equation model, the analysis results show that the model fits well, and from the connotation ofthe new information technology, the impact mechanism hypothesis model is discussed in detail. Finally, the countermeasure analysis is given.